Our Story

Having spent more than a decade in the trade, The Diamond Guy has become synonymous with sophistication and attainability. By offering GIA-certified diamonds at wholesale pricing, Darren Phillips has built a brand that services a substantial local and international clientele.

With ethically-sourced diamonds that are locally mined and polished in Johannesburg, Darren creates beautiful custom pieces to suit his diverse clientele’s tastes and price brackets.

Having gained a reputation as the engagement ring expert, Darren understands that the process of choosing the perfect engagement ring may be a daunting and intimidating one. That’s why he’s chosen to make the process as seamless as possible.

The process begins by getting in touch with Darren and discussing your vision for the perfect engagement ring. The Diamond Guy offers a non-obligation quoting service, while guiding clients in selecting a piece best suited to their preferred design and budget.

As a small, niche business, The Diamond Guy is exceptionally detail oriented and takes tremendous care and pride in the distinctive, timeless pieces he creates – never compromising on quality.